In today’s competitive travel industry, it is imperative that travel agencies and tour operators move their businesses online in order to keep pace with the rapidly changing environment. To make their business unique and to create an effective online presence in the travel market, travel agencies and tour operators need to have a user-friendly travel portal which could also see them earn revenue and profit. Moreover, the look and feel of a travel portal are extremely important as it can help to increase the look-to-book ratio i.e. converting the casual browser into a regular traveler!