Digital Marketing Fundamentals

This course offers proven Digital Marketing tools, tips and tactics to help business owners and freelancers sell more of their products or services to more people, for more money, more often. Take this course to learn to confidently select the right digital marketing channels and tactics; ask the right questions of your team/agencies and to properly measure and optimize your campaigns for top performance.

Course Syllabus

Chapter 1
Chapter 1: Introduction
1. Welcome to introduce Digital Marketing
2. Business Analysis Intro
3. Determine How to Measure Success
4. Know Your Business
5. Set Your Objective
Quiz: Chapter 1: Introduction

Chapter 2
Chapter 2: Eliminating Bias
6. Know thy Consumer Intro
7. Eliminating Bias
8. Think with Google
9. Facebook Insights
10. Review and Testimonial
11. Create a Customer Profile
12. Picking A High-Value Target
13. Articulate Your Value Proposition
Quiz: Chapter 2: Eliminating Bias

Chapter 3
Chapter 3: Selecting the Right Tactic and Channel
14. Selecting the Right Tactic
15. Search Intro
16. Identifying High-Value Keywords
17. SEM
18. Organic Search
19. Social Media Marketing
20. Influencer Marketing
21. E-Mail
22. Align Tactics with Your Objective
Quiz: Chapter 3: Selecting the Right Tactic and Channel

Chapter 4
Chapter 4: Measure results
23. Evaluate KPIs
24. Where Can I Find the Results
25. Conversion Optimization
26. Additional Tips
Quiz Chapter 4: Measure results

Chapter 5

Chapter 5: Test and Learn Mindset
27. Test Learn Mindset
28. A-B Testing
Quiz: Chapter 5: Test and Learn Mindset

Chapter 6

Chapter 6: Conclusion
29. Congratulations
Final Quiz